MOTIVATING COMMUNITY SUPPORT FOR PRIVATE LAND URBAN GREENING
Want to motivate Aussies to green their private property? Read our new “Let's Grow” report to learn how. Take a deep dive into different population segments, tap into their needs, and overcome their pain points.
Despite fantastic urban forestry progress on public land, most Australian urban councils are losing green cover due to private property losses. By motivating everyday people to green their space, we can make Australia’s towns and cities the greenest in the world.
The big picture
Australians love plants, and momentum is building for a greener future. We’ve identified 8 population segments based on people’s behaviours and attitudes towards greening their homes and gardens.
What’s not to love about getting your hands dirty in the garden? It is so rewarding to watch the garden flourish.